Prior to our engaging with the school there was no highly visible signage or graphics applied to any of the buildings or grounds.

Benito Juarez has a sprawling campus and multiple large buildings situated on its grounds. Individuals passing by would not know if the facility was a government building, or prison facility much less a school.  WIMG was hired to create, design and install campus wide promotion and ID signage, completely recreating it identity and recognition in the community and in the Pilsen area of west Chicago.